Cindy, a talented family photographer with a deep love for birds, wanted to establish an online presence to grow her photography business. She needed cohesive branding and tools that would reflect her personal touch and make it easy for clients to connect with her services.
My goal was to create a branding package that highlighted Cindy’s warm and approachable personality, showcased her stunning photography, and provided practical tools to enhance her client experience. This included designing printable materials, such as business cards, a photography contract stationery set, and a client thank-you letter. Additionally, Cindy needed a user-friendly website where she could easily upload client galleries and update content herself.
To bring Cindy’s vision to life, I developed a branding concept centered around a bird family, blending her passion for birds with her focus on family photography. A handwritten-style font was chosen to mirror her personal, intimate approach to capturing moments and her warm demeanor. The website was designed to elegantly showcase her photography while offering a simple, intuitive content management system, allowing her to maintain and update it effortlessly.
The final deliverables gave Cindy a professional and heartfelt brand identity that resonated with her target audience. The cohesive materials and website elevated her business, making it easier for her to connect with clients and display her work, ultimately helping her grow her presence and book more family sessions.
